Even bigger Big Brother: Facebook purchases Israeli facial recognition company Face.com

By End the Lie

The readers End the Lie will likely in no way be surprised by the news that Facebook has purchased the facial recognition startup Face.com since Facebook has come under fire from European regulators for revealing a massive facial recognition database and been busted for spying on the text messages of smartphone users, showing a complete disregard for privacy.

If you continue to use Facebook in a state of ignorant bliss, hopefully this will help you wake up to the reality of what this internet giant is really up to.

A Facebook spokesperson put it, this acquisition seems purely logical and perfectly in line with their business model.

“People who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience,” said the Facebook spokesperson to VentureBeat. “This transaction simply brings a world-class team and a long-time technology vendor in house.”

It also greatly enhances their facial recognition capabilities which Facebook will also most likely be applying to all photos captured by the other company recently purchased by Facebook: Instagram.

The privacy issues inherent in Faceboook’s move to snatch up Face.com are so blatant and impossible to ignore that even InformationWeek has raised the issue in an article entitled, “Facebook Buys Face.com: At What Privacy Cost?

The actual terms of the deal between Facebook and Face.com have yet to be disclosed to the public but the previous reports released on the subject have placed the purchase price somewhere in the neighborhood of $80-100 million.

The pending deal is expected to come to be closed at some point in the next few weeks.

Face.com, which is a relatively new company founded in and based out of Israel, boasts some of the most cutting-edge consumer facial recognition technology which can not only identify people but also guess the age of a person in the photo.

One of their products is a camera application for iOS (which runs on iPhones and iPads) called KLIK which uses Face.com’s facial recognition technology to automatically tag their Facebook friends in photographs.

Reuters reports that a third-party Facebook application tracking service called AppData has reported that KLIK boasts 40,000 monthly active Facebook users.

“We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph,” said Face.com CEO Gil Hirsch.

“By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers — that’s all we’ve ever wanted to do,” he added.

Reuters also reports that Facebook has quickly acted in an attempt to improve their image after the somewhat failed public launch by making some well thought out purchases and hires.

Facebook recently purchased Karma, a mobile “gifting” application, as well as iOS developers Pieceable Software and there have also been reports of Facebook investigating acquiring Opera for their mobile browser.

While all of this might sound fine and dandy, I would encourage my readers to consider the privacy implications as well.

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13 Responses to Even bigger Big Brother: Facebook purchases Israeli facial recognition company Face.com

  1. Pingback: Anonymity Is Over on Facebook: Facebook Buys Facial Recognition Startup Face.com « News Worldwide

  2. D. Smith June 20, 2012 at 11:18 AM

    You report on all this and at the same time you support the use of FB on your web site. How very interesting.

    I wouldn’t sign up for FB if it was the only way to communicate at all in today’s world. And I’ve tried in the past to warn people about posting photos there, but people are impervious to facts and oblivious to the obvious.

    Reply
    • End the Lie June 20, 2012 at 11:24 AM

      I never encourage people to sign up for Facebook but if you’re already on there, it’s too late. In my opinion, we might as well use it to spread information while we can since so many people use it. I think you might be misunderstanding our position a bit.

      Reply
    • Anonymous June 21, 2012 at 8:55 PM

      Okay genius how do you recommend they reach millions of people? Do you have a better idea?

      Where is your website? What are you doing to reach people? What are you doing to change the world? Commenting on blogs? Give me a FUCKING break!!!!!

      Reply
  3. Debbie Thompson June 20, 2012 at 1:33 PM

    What privacy? And we can no longer afford to buy amazing products!

    Reply
  4. JL June 20, 2012 at 6:07 PM

    One has to realize that the feds rely on fear to do most of their work for them. If a majority of us choose not to allow the fear being peddled by the tyrants in Washington, Wall Street, and in the private sector (FB, Instagram, etc.) to take over us, we effectively tie the hands of the repressive elite minority, who expects most of us to surrender from this struggle between freedom and tyranny out of fear of being recognized and targeted. Limit your personal photographs, and leave your children’s pictures off sites like FB, that is just bad news altogether. Use that and other sites more than ever to communicate and to spread the message of liberty and justice. Don’t be intimidated, it’s what they count on, don’t give them the satisfaction. We outnumber them by leaps and bounds, we need only unity to dissolve their plans of repression and fear.

    Reply
    • Anonymous June 21, 2012 at 8:56 PM

      It’s not fear. It’s knowledge.

      Reply
  5. Pingback: Even bigger Big Brother: Facebook purchases Israeli facial recognition company Face.com « TaJnB

  6. Felipe Lopez June 21, 2012 at 6:08 AM

    My decade of living in Central America has clarified how we are controlled in the US. As I tell people considering a move to Latin America, in the US you are controlled by fear, in Latin America by lines.
    It really is very different and, for me, a nice change. While you may be frustrated by needing to spend a day in lines to pay $1 to get something done, that sense of fear is gone.
    As for Facebook or any other tool, we don’t need to fear it we just need to not be stupid with its use. Don’t put anything there that you don’t want to share with *everyone*.

    Reply
  7. infiltratedcountry June 21, 2012 at 2:13 PM

    Facebook has it’s success for many reasons but I believe one is significant. It is that the people are looking to gather. The government in power will use and sponsor anything that helps identify and/or manipulate the masses. It has been the single objective of every government in our history. Hence the word government. To use Facebook to identify the masses is horrible and an obvious move. But even so it is old news. Nothing thrives in this system outside of it’s support. The government has identified and tracked all citizens in this land since the infiltration began at the conception of this power. The people want to gather and the government will do much to control that moment. Facebook tells them about citizens character so they can develop a more personalized plan of control. They would like greater numbers for their cause. Through lies they will control the masses so that all hope is found within their number.
    A great story that engages the mind. Exposing the system will open the eyes of the blind.

    Reply
  8. Pingback: Nsa Social Spy Network Facebook To Track Individuals Across Photos, Videos With Facial Recognition « News World Wide

  9. WarPony June 27, 2012 at 1:13 PM

    Yep, control by fear. Yep, power in the masses. Yep, facebook can show them their “blinking red map of the US” where all are connected and fed up with the PTB. Prior to the net, we did it with phone-webs (everyone called every one/business they knew across the Country, & even some they didn’t know … worked at the Montana Freemen Standoff – no one died like Waco). But, a coming-together that starts to gather momentum against the PTB, will find it’s plug pulled, like google censoring search results.

    Reply
  10. JessieBasu August 2, 2012 at 11:31 AM

    what this Facebook is up to? i mean how can they can breach someone’s privacy. thank god i don’t run for all new applications so easily. I do agree with Felipe Lopez, yes we shoul be more careful before sharing anything on these social networking sites. thanks for this important info.
    :)

    Reply

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