Sexy Inc. – Our Children Under Influence
Directed by Sophie Bissonnette
“[Y]ou can see a sudden change about five or six years ago when we started being increasingly bombarded with sexually suggestive messages and children depending on their age of course receive them as if they were normal. When you’re dealing with children and teenagers in particular, they are at an age where they want to fit in with the norm. They want to resemble their idols. They want to be popular. That’s a key concept in adolescence. Well, now to be popular, you have to be hot. You have to give off sexual energy, but when you’re fourteen years old or even eleven, that’s easier said than done. So they start imitating, dressing the same way, and doing the same movements – like when they dance. There’s also the question of fashion. At the moment, fashion for kids is alarming on some levels because clothing has been eroticized, especially for little girls.” –Francine Duquet, sexologist
Are children being pushed prematurely into adulthood? Sophie Bissonnette’s documentary Sexy inc. Nos enfants sous influence analyzes the hypersexualization of our environment and its noxious effects on young people. Psychologists, teachers and school nurses criticize the unhealthy culture surrounding our children, where marketing and advertising are targeting younger and younger audiences and bombarding them with sexual and sexist images. These stereotypes treat girls of all ages as sexual objects, and exercise a damaging the effect on their identities. Because they see degrading images of sexuality on the Internet, some children confuse sexual relations with pornography. Sexy inc. suggests various ways of countering hypersexualization and the eroticization of childhood and invites us to rally against this worrying phenomenon.